Harvest Table
"The shift to direct ordering was a game-changer. We now control our customer relationships and our margins."
The Challenge
A popular local restaurant chain with 4 outlets was losing 35% of potential orders due to an inefficient ordering process. Phone orders were error-prone, and they had no delivery infrastructure of their own, relying entirely on aggregators with high commissions.
Our Solution
Deployed a custom ordering system with Email integration and a branded mobile app. Built their own delivery fleet management system and implemented kitchen display systems for order accuracy. Created a loyalty program with 10% cashback for direct orders.
The Results
Direct orders increased from 15% to 52% of total volume within 4 months. Order accuracy improved to 99.2%, and the reduction in aggregator commissions added $5.1K monthly to their bottom line. Customer lifetime value increased by 3.2x.
Quick Facts
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