15-Point Marketing Audit
About This Resource
Before you can improve your marketing, you need to know where you stand. This 15-point audit evaluates your restaurant across the metrics that matter most: Google presence, social media health, review management, website performance, email marketing, local SEO, content quality, branding consistency, paid advertising readiness, competitor positioning, menu presentation, photography quality, customer journey mapping, analytics setup, and conversion optimization. Each dimension is scored 1-10 with specific, actionable recommendations.
What's Included
Who Is This For?
Restaurant owners who have some digital presence but aren't sure what's working and what's not. Perfect as a starting point before investing in marketing services or tools.
Quick Start Guide
- 1Set aside 15 minutes of uninterrupted time
- 2Score each of the 15 dimensions honestly (1-10)
- 3Review the personalized recommendations for your lowest scores
- 4Use the priority matrix to decide what to fix first
The Resource
How to Score
Rate each dimension from 1-10 based on the criteria below. A score of 7+ means you're performing well. 4-6 means there's clear room for improvement. Below 4 means this area needs immediate attention. Be honest — the value of this audit comes from identifying real gaps.
The 15-Point Audit
| # | Dimension | Score 1-10 | What 10/10 Looks Like |
|---|---|---|---|
| 1 | Google Business Profile | ___ | Claimed, verified, 20+ photos, 50+ reviews, weekly posts, all attributes filled |
| 2 | Website Quality | ___ | Mobile-friendly, loads in <3s, online menu, online ordering, clear CTAs |
| 3 | Social Media Presence | ___ | 3+ posts/week, consistent branding, engaged followers, Reels/video content |
| 4 | Online Reviews | ___ | 4.5+ avg rating, 100+ reviews, every review responded to within 48 hours |
| 5 | Menu Presentation | ___ | Professional photos for every dish, clear descriptions, strategic pricing |
| 6 | Email Marketing | ___ | 500+ subscribers, monthly sends, 20%+ open rate, automated welcome series |
| 7 | Local SEO | ___ | Top 3 in Google Maps for your cuisine + neighborhood, consistent NAP across directories |
| 8 | Photography Quality | ___ | Professional-grade food photos, consistent style, well-lit, appetizing |
| 9 | Branding Consistency | ___ | Same logo/colors/fonts across all platforms, cohesive visual identity |
| 10 | Delivery Platform Presence | ___ | Listed on major platforms, optimized photos/descriptions, 4.5+ rating |
| 11 | Content Quality | ___ | Original content, storytelling, behind-the-scenes, customer spotlights |
| 12 | Competitor Positioning | ___ | Clear differentiator, unique selling proposition, not blending in |
| 13 | Customer Journey | ___ | Clear path from discovery → visit/order → repeat → referral |
| 14 | Analytics & Tracking | ___ | Google Analytics active, review insights monthly, data-informed decisions |
| 15 | Paid Advertising | ___ | Running targeted local ads, tracking ROI, A/B testing creative |
Scoring Your Results
| Total Score | Rating | What It Means |
|---|---|---|
| 120-150 | Digital Leader | You're ahead of 90% of restaurants. Focus on optimization and innovation. |
| 90-119 | Strong Foundation | Core presence is solid. Fill the gaps in your lowest-scoring areas. |
| 60-89 | Building Momentum | You have the basics but significant opportunities exist. Prioritize top 3 weakest areas. |
| Below 60 | Needs Attention | Start with the Digital Growth Checklist and focus on Google Business + one social platform. |
Priority Action Plan
- 1Circle your 3 lowest-scoring dimensions — these are your priorities for the next 30 days
- 2For each priority area, write down one specific action you can take this week
- 3Set a calendar reminder to re-audit in 90 days and compare scores
- 4Share your scores with your team — accountability accelerates improvement
Frequently Asked Questions
Each of the 15 dimensions is scored on a 1-10 scale. Your total score gives you an overall grade (A through F) with specific recommendations for each grade level.
Absolutely. The audit is designed for self-assessment. Each dimension includes clear criteria so you can score objectively without external help.
We recommend running the audit quarterly. This lets you track improvements and identify new areas that need attention as your business evolves.
15-Point Marketing Audit
Interactive Checklist · 15 min audit
Download coming soon — document is being finalized.
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