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Jagadeesh Kumar On The Indus Valley’s Playbook For Building A ₹200 Cr Toxin-Free Cookware Brand
What’s cooking in the modern Indian kitchen? Not merely a facelift recipe, but a makeover, at work. What used to be a purely functional buy, like pots, pans, and pressure cookers, picked for durability and price, is now being looked at very differently.

Restronomics take
Worth a read for people-focused operators. Published by Inc42 — context above is the source's own framing.
From the article
What’s cooking in the modern Indian kitchen? Not merely a facelift recipe, but a makeover, at work. What used to be a purely functional buy, like pots, pans, and pressure cookers, picked for durability and price, is now being looked at very differently.
Read the full article at Inc42
This article lives at Inc42. We linked it because we found it valuable for F&B operators.
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