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Jagadeesh Kumar On The Indus Valley’s Playbook For Building A ₹200 Cr Toxin-Free Cookware Brand

What’s cooking in the modern Indian kitchen? Not merely a facelift recipe, but a makeover, at work. What used to be a purely functional buy, like pots, pans, and pressure cookers, picked for durability and price, is now being looked at very differently.

9 min read
Jagadeesh Kumar On The Indus Valley’s Playbook For Building A ₹200 Cr Toxin-Free Cookware Brand
Restronomics take

Worth a read for people-focused operators. Published by Inc42 — context above is the source's own framing.

From the article
What’s cooking in the modern Indian kitchen? Not merely a facelift recipe, but a makeover, at work. What used to be a purely functional buy, like pots, pans, and pressure cookers, picked for durability and price, is now being looked at very differently.
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