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KFC’s Next Global Chapter Will Be ‘Unmistakably’ Bold and True to the Brand
Valerie Kubizniak has worked at KFC’s parent company, Yum! Brands, since 2007, starting in Australia. The chicken category those days was, understandably, a rather different arena when it came to how consumers accessed brands and the competitive field.
Restronomics take
Worth a read for markets-focused operators. Published by QSR Magazine — context above is the source's own framing.
From the article
Valerie Kubizniak has worked at KFC’s parent company, Yum! Brands, since 2007, starting in Australia. The chicken category those days was, understandably, a rather different arena when it came to how consumers accessed brands and the competitive field.
Read the full article at QSR Magazine
This article lives at QSR Magazine. We linked it because we found it valuable for F&B operators.
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