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The Race to Build the Next Great Asian Fast-Casual Chain

Aks Sethi remembers the moment that changed the trajectory of his business. In 2014, the entrepreneur—then four years into running Thai Chili, a sit-down restaurant in Gilbert, Arizona—walked into a Chipotle and saw the future.

12 min read
The Race to Build the Next Great Asian Fast-Casual Chain
Restronomics take

Worth a read for people-focused operators. Published by QSR Magazine — context above is the source's own framing.

From the article
Aks Sethi remembers the moment that changed the trajectory of his business. In 2014, the entrepreneur—then four years into running Thai Chili, a sit-down restaurant in Gilbert, Arizona—walked into a Chipotle and saw the future.
Read the full article at QSR Magazine

This article lives at QSR Magazine. We linked it because we found it valuable for F&B operators.

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